About Us
Disrupting the status quo in medical devices
About Us
Disrupting the status quo in medical devices.
We founded Optimal Surgical so that we can make a bigger difference in healthcare through disrupting the status quo in the medical device sector.
Our Purpose
We are passionate about getting better value and better quality care for patients which we believe can be done through improvements in products, processes and the services provided. Large corporate companies have charged high prices for technology which has not really advanced very much. We aim to either bring new more innovative products to the market or equivalent performance products at a lower cost.
Our Expertise
Our strong background of success across a number of roles and companies in both the UK and Australia gives us a broad experience base to help you find innovative solutions and maximise your efficiency. Our understanding of the market, products, procedures, and established relationships across Australia can help you to gain traction with your current product portfolios or to launch new products into this market. We are passionate about training and have extensive experience in training of sales people as well as setting up external professional education courses for surgeons, trainees and nurses.
Our Drive
We are very competitive and nothing pleases us more than taking business from the large incumbent companies in a surgical space. Competition has been lacking in a number of medical device sectors and we want to be a disruptor and part of this shift.
Why Optimal Surgical
28+ Years of Experience
Innovation Driven
With our teams 28+ years of experience across the medical device and digital technology space, we have seen a need for more innovation in both products and value added services that come with them in this sector.
Proven Track Record
Our team has a broad experience across the medical device space in sales, marketing, sales force effectiveness, professional education and leadership which gave us a great foundation to start up our own medical device distribution company. Since leaving the comfort of the corporate world we have successfully launched a medical device company taking it from 0 employees to 11 employees and sales agents in less than 4 years’ time. We have grown another brand we distribute by well over 200% in just over two years.
Agility Meets Experience
We offer the agility and innovation of a start-up company with the experience and understanding of the beneficial and necessary processes of a large multinational company. This allows us to ethically and responsibly fast track your launch and growth in Australia helping you to meet your business goals.
Focused Partnership
Most distributors take on too many products and don’t give your products the focus they need. We prefer to keep the products we offer tight so that we can become true experts in the technology and give them the time that they need to grow rapidly.
Leadership
Meet the founder
Optimal Surgical was born from a desire to make a bigger difference to patient outcomes and the healthcare industry by disrupting the status quo in medical devices.

“Our team have over 20+ years of industry experience and pride ourselves on results and innovation.”
Kevin Scales
Founder, Optimal Surgical